Attracting more patients with a complete brand transformation
About the Practice
Platinum Dental Studio
Henry Street Dental Care is a family-friendly dental practice, servicing their Bayside community for over 50 years.
Their dedicated and experienced team are passionate about providing professional dental services that are technologically current, with a commitment to excellence.
The team ensures that every patient is treated carefully with special attention to their comfort, time and needs. They provide long-lasting, personalised care at affordable prices.
Henry Street Dental Care is most proud to be servicing over 3 generations of families and look forward to seeing the many generations to follow.
Their Challenges
Although Principal Dentist, Dr. Monica Yee, has over 10 years of experience in dentistry, Platinum Dental Studio is the first practice she has owned. Her biggest challenge was finding Trusted Advisors to provide full-service support to re-brand the practice according to her vision.
The challenges included:
- Re-branding from Smiling Dental Albany Creek to Platinum Dental Studio
- Maintaining existing patients during the brand transformation
- Attracting and increasing new patients
- Increasing brand awareness and conveying brand message
- Getting found easily on Google
- Full-service marketing with ongoing guidance and support
Our Approach
At 360° Dental Marketing, we adopted a comprehensive solution to transform the brand of Platinum Dental Studio. Our strategies highlight their vision and values with clear and consistent messages.
The brand transformation solution effectively generates new patients and places a strong focus on retaining existing patients who had already put their trust in the previous brand name, Smiling Dental Albany Creek.
Building A Contemporary Brand
We designed a contemporary logo to introduce new and existing patients to the practice’s new branding. We collaborated with the client to design a logo that was engaging, represented them well, and communicated their vision.
Consistent Targeted Marketing
We believe in a holistic marketing approach. We ensured consistency between online and offline marketing to communicate a strong brand and message. Our team designed a new business card and flyers to allow for better reach and attract a local, targeted audience.
Rebranding Google Listing
We helped Platinum Dental Studio get found easily on Google by rebranding their google listing and optimising it.
Conversion-Friendly Website
We also designed and developed a new, conversion-friendly website with SEO-friendly content and optimised all images and content once the website was ready.
Our solutions have attracted new, high-value patients to Dr. Yee’s high-end services and the particular services that she wanted to place a greater focus on.
“Very professional and easy to get in touch with whenever needed!
Working with 360° Dental Marketing has made my first time business website set up more than easy and smooth. Very knowledgeable and supportive group of people, and a great team – I highly recommend! Thanks Prabin, Anisha, Shelina and the team!”
