Our Unique 5D Process
At 360° Dental Marketing, we help you achieve your practice growth and generating new patients through our unique 5D Process.
Having 14+ years’ experience of working with dental practices in Australia, we understand that no two practices are same.
There are always some kinds of unique features, services and ways of marketing them, which is why our team of experts is strictly against the “cookie-cutter” approach.
We aim to understand your practice, your goals and deliver. And to do so, we implement our 5Ds model which is a cyclical process of
Discover | Design | Develop | Drive | Deliver
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1
Discover
This is the initial process of actually understanding your practice, services offered, your needs and wants, and your vision of practice growth. We take this opportunity to collect as much information as possible to build the right strategies to hit where it matters. This stage allows our dental marketing experts:Understand your practice, location, demographics, and more Get to know your major services, specialisations, goals and marketing KPIs Understand your current and near future needs Understand your target market, products and services, competitors and trends Understand the specifications and functionalities required Discover ways to position and differentiate your practice through a thought leadership Give you an overview of how we are going to help you achieve what you hired us for -
2
Design
Based on project objectives, competitive data, market research, analysis, & discussion ideas, now our team will design prototypes and proof of concepts based on your specific needs. We will map out the design solution according to your marketing requirements which will include:Thought leadership research Positioning of your business and services (low end and high end treatments) Creative structure and designs Provocative content that gets noticed Reviews & approval. (Proof of concept, Ad copies, design solution map -
3
Develop
Once you approve the design solution map, we will start preparing to launch your targeted campaign.This includes:Full functionality testing & debugging Social media & third-party plug-in integration Cross-browser testing Mobile device responsiveness Platforms Optimisation Bringing the approved strategies into life -
4
Drive
Once we launch the campaign or project, our next step is to ensure that everything is going smoothly. We also work with your team hand in hand for an effective and measurable process. It includes:Test run and cross-platform testing Installation and kick-start the campaigns Monitor, test, measure and repeat for ongoing projects Weekly and monthly reporting on your progress update – if you have subscribed to our marketing services -
5
Deliver
Our promise is to deliver you quality results. And that’s exactly what we do at 360° Dental Marketing. We make sure the results we deliver to you meet your expectations & objectives. This process involves:Getting the once-off project (like website, app) live Deliver quality leads and opportunities, with a weekly and monthly reporting system Increase your revenue while helping reduce your ongoing marketing costs Regular support and maintenance Build your digital brand and monetise it
