Maryborough Dental
Increasing leads while reducing monthly cost by 82%
❝Our both practice has been
busier than ever❞
About the Practice
Maryborough Dental
Maryborough Dental is a trusted dental practice in Queensland, focused on providing gentle care with high levels of customer satisfaction.
Their state-of-the-art clinic is equipped with the latest digital systems and technology to allow for maximum comfort and premium services for their patients.
This practice prides itself on offering accessible and affordable dental services for the whole family:
- Preferred provider for most major health funds
- Provides bulk billing services for the Child Dental Benefits Schedule and Veteran Gold Card
- Offers Afterpay and many special promotions
Their Challenges
- Drive new patients
- Retain existing patients
- Improve Google ranking
- Improve website content and usability (SEO)
- Consistent social media calendar
Our Approach
Our team implemented a 360° campaign, which began with improving Maryborough Dental’s website. This involved updating the design and adding landing pages to improve readability and increase leads and conversions to 200 per month.
This also involved introducing a targeted organic SEO campaign to:
- Provide more information to patients on the website
- Consistently publish blogs based on trending topics
- Improve Google ranking to get found easily
Our ongoing SEO campaign has produced long-term results and achieved a more conversion-friendly website.
We also improved brand consistency and interactions with existing patients with our social media marketing campaign. Facebook, Instagram and Google ads have been used to target and attract new patients with Maryborough Dental’s unique selling propositions. That is, their affordable services and range of special offers.
Branding
Our comprehensive campaign ensures consistent branding in Maryborough Dental’s messages and visuals. This attracts long-term quality leads as patients resonate and connect with their values.
SEO Results
Below are the total leads overview for a month.
Below is the Google Analytics “Organic Visitors” graph. In October 2020, the number of users were 87. After our experts took over, we were able to increase the visitor’s number by 84.3% with our SEO campaign.
Local Ranking
Our campaign is standing on 2nd position with the keyword “ Maryborough Dental Clinic.”
Keyword ranking:
| Keywords | Previous | Current month |
| Maryborough Dental Clinic | 2 (15th position) | 1 (2nd position) |
| Dentist Maryborough | 3 (32st position) | 1 (4th position) |
| Station Square Dental | 2(17th position) | 1 (5th position) |
| Maryborough Teeth Whitening | 3 (25th position) | 1 (5th position) |
Google Ads Results
Our goal was to work on cost-effectiveness for Maryborough Dental’s Paid Search Ads. In the last month we were able to get amazing results with a cost of 32% less what the competition is paying.
Facebook/Instagram Ads Results
Our Paid Social team has worked on sending our ads to the right audience. We improved the average clicks by X2 the amount our client received before hiring us at 360° Dental Marketing.
Looking for results-driven dental marketing team to grow your practice?
Let’s discuss
Dr. Dish Ghose
have been working closely with Prabin, Anisha and the VIS team for about a year now and I could not be happier with the results.
Always a phone call away and always willing to help.
If you are looking for a long term marketing agency, look no further! Thanks team!
