Comfort Dental Buderim
How we skyrocketed appointments to 430 per month
❝Our both practice has been
busier than ever❞
About the Practice
Comfort Dental Buderim
Comfort Dental Buderim is a premium dental practice that offers general, preventative, restorative, cosmetic and emergency dental treatments, as well as anti-wrinkle injections.
The practice prides itself on offering accessible and affordable services for the whole family with its range of flexible payment plans and special offers.
Dr Lakshmi Morisetty and his team aim to change the way people think about going to the dentist and provide excellent customer care in a relaxed and comfortable environment.
Their Challenges
- Maximise lead generation
- Get found easily on Google
- Communicate brand message
- Increase new business
- Improve interaction with existing patients
- Recover lapsed patients
Our Approach
Our team at 360° Dental Marketing adopted a comprehensive approach to conveying Comfort Dental’s brand message and unique selling propositions.
Their ability to provide first-class services at affordable cost is what allows them to stand out from their competitors.
We increased appointment bookings for special offers by targeting new, existing, and lapsed patients using:
- Organic social media posts
- Facebook and Instagram Ads
- Google Ads
- Email newsletters
Our Approach
With no email marketing campaign before 360° Dental Marketing, this practice was missing a massive opportunity. Our successful email marketing campaign maximised lead generation, recovered lapsed patients and improve interaction with existing patients. This provided some of the best results for appointment bookings for special offers, which were then converted into high-paying long-term leads.
We implemented a strategic SEO campaign to improve Google ranking with long-term results. This involved improving the quality of website content and consistently publishing blogs based on trending topics.
Branding
Our 360° approach ensures consistent branding throughout Comfort Dental’s marketing campaigns in their messages and visuals. This consistency allows an emphasis on the practice’s unique selling propositions, which allows their patients to resonate and connect with their values.
SEO Results
Below are the leads overview from December 1st to December 22nd
Below is the Google Analytics “Organic Visitors” graph. In October 2020, the number of users were 200. After our experts took over, we were able to increase the visitors number by 72% with our SEO campaign.
Local Ranking
Our campaign is standing on 2nd position with the keyword “Dentist Buderim.”
Keywords Ranking:
Keywords | Previous | Current month |
Dentist Buderim | 2 (15th position) | 1 (2nd position) |
Microabrasion Teeth | 3 (32st position) | 1 (5th position) |
Dental Centre Buderim | 2(17th position) | 1 (3rd position) |
Wisdom Teeth Removal Sunshine Coast | 3 (25th position) | 1 (8th position) |
Google Ads Results
In the last month, our Paid Search team increased the number of clicks by 60% compared to last month. The campaign is showing a tendency to increase the performance with a cheaper cost per click (CPC) than the competition.
Facebook/Instagram Ads Results
With the optimisation of our client’s Paid Social Campaigns, we increased the website traffic average by more than 80% compared to before working on their campaigns.
Looking for results-driven dental marketing team to grow your practice?
Let’s discuss
